A Better Smartphone, By
Design.
1
Consumer Problem
High Costs, Zero Control
Users pay premium prices for devices that track their habits and are hard to fix.
01
Unauthorized Tracking
Background code in everyday apps tracks consumer habits and sells access to advertisers.
3 out of 4 apps request access to personal data they do not need.
02
Wasted Consumer Capital
Phone companies charge premium prices for devices designed to become obsolete within a few years.
$500 billion is spent annually buying replacement devices while existing hardware still works.
03
Accelerating E-Waste
Unrepairable mobile hardware creates millions of tons of non-recyclable electronic garbage each year.
E-waste increases by 2.6M tonnes yearly, on track for 82 million tonnes by 2030.
04
Opaque, Unethical Supply Chains
You have no way of knowing if your phone was made ethically or at the expense of the earth.
Over 70% of global battery cobalt comes from regions linked to severe deforestation, water pollution, and hazardous labor conditions.
2
Business Problem
Corporate Security at Risk
How unmanaged mobile endpoints create corporate vulnerabilities.
01
Employee Device Data Leaks
When staff handle client work on personal phones, businesses lose visibility and take on real liability.
48% of organizations suffered a breach linked to unmanaged personal devices in 2025.
02
Compliance Exposure
Standard phones cannot prove who accessed sensitive company data during regulatory audits.
Average US corporate data breach costs $9.36M in total losses and regulatory fines.
03
Executive Targeting
Attackers actively target executives and key staff via mobile phishing to bypass internal corporate firewalls.
SIM swap fraud rose over 1,000% in 2024 year over year because mobile phishing has been increasingly personalized.
04
Insurance and Liability Surcharges
When a security incident occurs, insurance premiums spike significantly for companies that fail to manage mobile risks properly.
Companies face 25% to 50% cyber insurance premium hikes following a mobile-related security incident.
3
Product Overview
Built for People Who Want
More From Their Phone
More From Their Phone
Who It’s For
Target
Audience
Audience
Privacy
People who want more control over their personal data and who it goes to.
Longer Ownership
People who value the ability to repair, upgrade, and reduce device waste.
Business
Organizations managing personal device data risk across their teams.
The Solution
Data Protection OS
Lumé OS blocks background tracking and separates work and personal data from the start.
Simple Self Repair
Swap out components with basic tools rather than replacing the whole phone.
Solar Assisted Charging
Harvests energy from ambient light and body heat to extend daily battery performance.
Long Use Architecture
Modular design lets you upgrade key components over time instead of buying a new phone every two years.
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TAM
$556.4B
Global smartphones · 2026
Grand View Research
SAM
$41B
U.S. privacy & longer-life mobile
SOM
$1.2M
2,000 devices · 24 months
Market Opportunity
Multiple Tailwinds.
One Intersection.
One Intersection.
Related market opportunities
| Market | 2026 estimate | Forecast | CAGR |
|---|---|---|---|
| Privacy enhancing technologies | $5.52B | $14.30B · 2030 |
26.9%2026 to 2030 |
| Solar powered mobile devices | $5.60B | $12.70B · 2033 |
12.4%2026 to 2033 |
| Circular economy (broader market) | $578.09B | $888.22B · 2030 |
11.3%2026 to 2030 |
Sources: The Business Research Company (2026) · Persistence Market Research (2026) · Research and Markets (2026)
Cioré's product categories: smartphones focused on privacy, modular hardware, solar assisted energy and circular electronics.
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Revenue Model
The Model & The Numbers
Membership
$29
PER MONTH, REQUIRED WITH EVERY PHONE
Monthly membership that begins before device presales and continues with phone ownership.
Cioré Phone
$599
SINGLE PURCHASE
A smartphone designed around privacy, repair, and longer ownership.
Module Updates & Accessories
$79 to $250
PER MODULE OR ACCESSORY
Accessories and module blocks planned from 2027, with a first casing update planned for 2028.
2-Stage Launch Story
Stage 1
Dec 2026: Membership Kickoff
Demand proof and waitlist activation
1,000 Paying Members
$29/mo Kickoff Fee
Dec Revenue: $29,000
0 devices shipped
→
Stage 2
Jan 2027: Commercial Device Launch
Initial device delivery and revenue ramp
1,000 Target Devices Delivered
$599/device
Jan Combined Revenue: $628,000
$599,000 hardware + $29,000 recurring
Financial projection. All figures are forward-looking targets and estimates.
| Metric | Dec 2026: Membership Kickoff | Jan 2027: Device Launch | 2027: Launch From Q2 | 2028: Growth |
|---|---|---|---|---|
| Device Target | Presales follow kickoff | 1,000 | 5,000 | 10,000 |
| Hardware Sales Value | $0 | $599,000 | $2,995,000 | $5,990,000 |
| Membership Value | $29,000 per full month | $29,000/month | $1,740,000 | $3,480,000 |
| Accessory Sales Est. | $0 | $0 | $197,500 | $395,000 |
| Combined Modeled Value | $29,000 per full month | $628,000 | $4,932,500 | $9,865,000 |
Initial Target Context: Our initial membership target is 1,000 people, approximately 10 percent of a 10,000 person waitlist reference base. Membership opens in December 2026, with the initial cohort targeted for January 2027. Device presales follow, with public launch planned from Q2 2027. Accessory estimates assume one $79 purchase by 50 percent of each target cohort from 2027. The first casing update is planned for 2028.
6
Go-to-Market
Growing From Our Core
Community to the
Broader Market
Community to the
Broader Market
Phase 1
01
Phase 2
02
Phase 3
03
Phase 4
04
Phase 5
05
Waitlist Membership
Convert waitlist interest into paid monthly community membership, with beta and prototype access as available, before device presales begin.
Community Campaign
Open device presales to our community, turning early interest into phone orders ahead of launch.
Business Pilots
Companies purchase Cioré devices to test in professional settings and provide feedback before broader availability.
Developer Access
Provide early hardware and access to our open source software so developers can build privacy aligned apps and integrations.
Full Launch
Open public sales, targeting 5,000 devices in 2027.
Early commitment: participating waitlist members paid $45, credited toward their future Cioré phone purchase.
7
Traction and Execution
Community demand. A founder and team. A path to build.
01
10,000+
Waitlist Signups
Direct signups from people ready to adopt Cioré. Monthly updates keep our growing waitlist engaged.
02
100,000+
Social Media Followers
Organic reach across social media channels with zero paid acquisition costs.
03
$10,000+
Community Contributions
Direct donations from supporters aligned with our mission to fund progress ahead of venture capital.
04
Founder
Chrissy Gilmore, Founder and CEO
Deep technical expertise in daily consumer tech. Directs product vision, OS architecture, and fundraising.
05
Contributors
Senior Professional Contributors
Senior industry leaders and specialists volunteering expert time in research, cybersecurity, legal, and QA.
06
Engineering
Build Partners and Program Readiness
Engineering firms selected for OS and hardware. Experienced in accelerator environments including DEC Network.
07
Academic
University and Research Pipeline
Active engagement with university programs and research institutions to support long term development and talent.
8
Competitive Edge
Built Differently: Hard To Replicate
Replicating Cioré requires competitors to dismantle their own revenue models, while new entrants must build the authentic community trust we earn daily.
01
Unmatched System Integration
Our all in one approach creates a compound advantage that single feature competitors cannot replicate.
Hardware, OS, energy, and privacy layered into one ecosystem.
02
True OS Independence
Lumé OS stands apart by eliminating the built in data collection that traditional mobile ecosystems rely on.
Designed around user control, with revenue from devices, membership and upgrades.
03
Circular Hardware Model
Instead of relying on full device replacements, Cioré keeps customers engaged and buying again through easy hardware upgrades as technology advances.
Modular design extends device life and turns upgrades into recurring revenue.
04
Transparent Hardware Sourcing
Buyers want to know what their phone is made of, so Cioré provides clear material tracking that complex incumbent networks cannot easily offer.
Full supply chain visibility from raw material to finished device.
9
PRESEED FINANCING
From community backed development
to testable hardware.
to testable hardware.
$1.5M
Raise target
$8M
Proposed post money SAFE cap
Planned development outcomes
01
Fund specialist execution
Hardware engineering and Lumé development
02
Build and validate
Testable prototypes, security and accessibility testing
03
Prepare the next stage
Preliminary build costs, supplier planning and customer validation
Raise basis
Specialist staffing, prototype iterations and validation.
Cap rationale
Proposed cap informed by market context, traction and execution risk.
Final budget and financing terms remain subject to diligence and legal review.
10
Let’s Connect
Building the next generation of privacy-focused modular hardware.
Chrissy N. Gilmore | Founder & CEO
founder@cioreofficial.com ·
(804) 457-8731 ·
Dallas, TX
cioreofficial.com
Continue the conversation
This pitch deck is updated weekly. Last updated October 19, 2026.
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